The expression refers to a particular shade of blue utilized by Maker’s Mark distillery. This specific hue, persistently utilized of their branding and particularly on the wax seal of sure limited-edition bottles, serves as a visible identifier that distinguishes particular product releases from their commonplace choices. For instance, a Maker’s Mark bottle that includes this colour wax seal typically signifies a particular launch like a commemorative version or a better proof bourbon.
The importance of this colour lies in its capability to speak exclusivity and collectibility. By using a singular coloured wax, the distillery indicators to shoppers that the bottle incorporates one thing particular or restricted. This technique enhances model recognition and fosters a way of status across the product. Traditionally, distinguishing product variations by way of distinct visible cues has been an efficient technique for advertising restricted editions inside the spirits business.
