The phrase references a sort of alcoholic beverage particularly related to an expert American soccer crew based mostly in Missouri. It denotes a product capitalizing on the crew’s model recognition and fan base by way of licensing agreements. An instance can be a limited-edition bourbon launch that includes the crew’s emblem and colours.
Such branded merchandise serves as a strong advertising software, fostering a way of group and loyalty amongst supporters. Traditionally, the affiliation of alcoholic drinks with sports activities groups has been a major income stream, offering monetary help for numerous crew actions and initiatives. Furthermore, limited-edition releases usually admire in worth, interesting to collectors and buyers alike.